For the Love of Craft Film Screening

Thursday, June 27

12:30 pm – 1:30 pm

Ballroom A

Join us for a private screening of the documentary short For the Love of Craft, produced by the Brewers Association and Studio C3. -Don’t miss it!

There are plenty of films about craft beer – the process and the product. But what about the people? What drives a person to chase a “crazy dream” or experiment with convention? To challenge everything they’ve been told?

For the Love of Craft peels back the label of what it means to be a craft brewer, and reveals the true heart of craft by introducing the people behind it. The film dives deep to expose the desires, dreams, wisdom, and naivety of four craft brewers pursuing their passions – with independence.